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  • Sustainable Fashion Meaning and Practices for Everyday in 2024

    Sustainable fashion is not just a distant dream; it's a tangible reality waiting to be embraced. With the right practices and mindset, we can transform the fashion industry into a force for good, one garment at a time. Green Fig Design stands ready to guide and support fashion brands and individuals on this journey towards a more sustainable and ethical future. Let's explore Sustainable Fashion Meaning and Practices in this blog. What is Sustainable Fashion Meaning and Practices in Fashion Industry? Sustainable fashion is a set of practices that aim to reduce the environmental and social impact of fashion. It involves rethinking every aspect of the garment life cycle – from the sourcing of raw materials to the production, distribution and disposal of garments. This comprehensive approach not only looks at the environmental impact of fashion, but also its ethical implications. The fashion industry has the power to shape our future with every stitch, thread, and design choice. Sustainable fashion is a way to balance style with sustainability, making sure that today's fashion choices do not jeopardise future generations' well-being. Green Fig Design recognises the importance of balance and provides a comprehensive suite of services designed to empower fashion brands and companies on their journey to sustainability. From apparel development to brand development, Green Fig Design empowers fashion startups, fashion designers, fashion retailers, and influencers to make informed decisions that connect with consumers and positively impact the planet. In today’s world, where fashion trends appear and disappear in an instant, it’s easy to forget the impact our fashion choices have on the environment and society. The fashion industry is known for glamour and innovation, but it’s also known for its environmental and social impact. From water contamination and textile waste to labor exploitation and natural resource exploitation, the true costs of fashion are mind-boggling. In the midst of these challenges, however, there is a blue sky – sustainable fashion is on the rise. Consumers are becoming so conscious of the impact their purchases have on the environment, leading to an increased demand for sustainable and ethical options. This switch in consumer behaviour is encouraging brands and fashion designers to rethink how they approach fashion, resulting in a wave of innovations and changes. Leaders in this movement are those that not only provide a service, but also a vision for the future. By guiding and supporting fashion brands and businesses, they help navigate the intricate world of sustainability and make it accessible and attainable for everyone. Whether it’s providing guidance on sustainable materials and manufacturing processes, or helping with branding and marketing, these initiatives provide a holistic view of sustainable fashion. By combining business objectives with environmental and corporate responsibility, they help brands not only succeed in the marketplace, but also make a difference in the world. But the way to sustainability isn’t easy. It’s a journey that requires a common dedication from designers, producers, retailers and consumers. It also require a change of perspective. Fashion shouldn’t be look as a piece to free oneself of  but rather as a work of art to be treasured and protected. Will we keep going down the fast-fashion path, perpetuating exploitation and environmental damage? Or will we embrace sustainability, leading the way towards a greener, fairer future? How to Start Sustainable Fashion Practices In Your Daily Routine: Practical Tips and Tricks The path to active sustainability in fashion starts with small, yet impactful, actions. Re-evaluating your buying habits is one of the most important things you can do. Instead of buying on impulse and following trends, choose quality over quantity. Invest in timeless pieces made to last and support brands that lead the way in sustainability and transparency. In addition, we can make our clothes last longer by taking good care of them. Simple things like washing them in cold water, using air-drying when possible, and avoiding too much ironing not only keep your clothes in good condition, but they also help you save energy and reduce your carbon footprint. Repairing and recycling old clothes also give them new life, reducing waste and making the most of your resources. Another important aspect of sustainability is educating ourselves on the environmental and social impact of fashion. By being informed and inquisitive about where our clothing comes from and how it’s produced, we become more conscious consumers. This knowledge allows us to make more informed decisions and hold brands more accountable. In addition, supporting policies and industry standards that support sustainability can have a significant impact. For example, supporting fair labor practices, protecting the environment, and promoting circular economy models can create systemic change in the fashion industry. In the end, sustainability in fashion is a win-win situation. It’s not just about one person, one brand, one policy or one influencer, it’s about all of us taking small but intentional steps in our day-to-day lives and pushing for bigger systemic shifts. Frequently Asked Questions

  • Exploring the Step-by-Step Design Process in the Fashion Industry

    What is Design Process in Fashion Industry? The design process in Fashion Industry engages a high degree of creativity but in a way that is controlled and directed by the process so that it is channelled towards producing a viable, practical solution to the design problem, meeting or excelling the stated aims of the brief. While creativity in design is important, design is an activity that serves economic as well as creative goals. The design process helps to ensure that a design satisfies all such considerations. The process seeks to generate several possible solutions and utilises various techniques or mechanisms that encourage participants to think outside the box in the pursuit of creative or innovative solutions. The design process can be said to comprise below stages. Each of these requires design thinking. Step Design Process in the Fashion Industry | Stages of Design Process in Fashion Step 1: Design Research Fashion Research majorly consists of Trend analysis, Forecasting study, Market surveys, and Online + Offline trend research of competitor and Inspiration brands. Once cover all these areas we have to compile all the necessary information and proceed with the conceptualisation process. Step 2: Conceptualisation Based on all the gathered information during the Research stage, a designer needs to form the concepts before starting any new season. The Concepts formed should be gelling with brand handwriting. Step 3: Strategy Development After forming the Concepts, the Design Team need to develop the strategy for the respective season. This includes Research Findings, Concepts for the season, Entire Design and Product Development process timeline, Product Overview with the help of inspiration collected etc. This strategy presentation will be shown to management to make sure that every process is aligned. Step 4: Boards Development Board’s development in the fashion industry is a creative and collaborative process that involves visual storytelling, and effective communication of design concepts. These boards help designers to convey their vision and create a common visual language. The board’s development mainly consists of a Mood board, Colour board, Fabric swatch board, Look Board etc. images are taken from the internet Step 5: Range / Line Plan In this step Design Team makes sure how many products they have to Design for the season. Collected inspiration during the research process gets streamlined in the form of a Product Grid. Step 6: Tech pack and Artwork Developments Once the Plan of action is clear during the Range plan Design Team will go ahead with Technical Packages and Graphic / Prints Development. Technical packages (Tech pack) are specifications of the product these will be released along with (Graphic / Print) artwork for Product Development. Techpack Design Step 7: Design Spec and Artwork Release to Vendors / Product Development Team Once the Tech pack and artwork are released to the Vendors / Product Development team they will start the product development process. They send Lab dips / strike-offs / Desk Looms / Trims and Accessories / Fit /Prototype etc. for the Design team’s approvals. Step 8: Approvals on Lab dips / Strike offs / Desk Looms / Trims and Accessories / Fit /Prototype etc. After receiving Lab dips / strike-offs / Desk Looms / Trims and Accessories / Fit /Prototype etc. from the Product Development team Design Team need to provide approvals if it is as per the standard mentioned in the Product Specifications. Step 9: Final Design Sample approvals. After the closure of Step 8 and getting approvals from the Design team, the Product Development team will develop the final samples and send them to the Design team. Step 10: Range Review After receiving all the Final samples from the Product Development team, a Design team will review the Final range and then make it ready for final presentation purpose with the help of the Merchandiser.(The merchandiser will make sure costing of the final product is as per the standard given) Step 11: Final Presentation Once the range review meeting is over with internal management then product line will be ready for the Final presentation with the Buyer. Step 12: Final sample handover to Merchandiser for further process. After the final presentation Design team will hand over the range to the respective merchandiser for further process. (Production) As we wrap up our exploration of the design process in fashion, it's clear that creativity is just the starting point. From conceptualisation to execution, each stage demands meticulous attention to detail, innovation, and a keen understanding of market dynamics. Whether you're a seasoned designer or an aspiring one, embracing this iterative journey can lead to the creation of timeless pieces that resonate with individuals worldwide. You can download stages in Design Process in Fashion below.

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